Our Guest Writer today is Markie Reeds of Digital Reeds – who is answering your questions about investing in social media support especially right now – find her on our Business Directory. If you have a Service Business and want to be listed you can find out how on this LINK
In today’s world marketing your business means you need to be visible online at the very least. So many new and small businesses popping up is exciting, but it also means having to stand out and build deeper relationships with potential customers and contributors.
But unless you feel like a born marketer, it can feel overwhelming. Your wedding business needs your flair and creativity and feeling consumed by your phone is not what you signed up for.
Outsourcing your social media can mean the balance between being visible and open to opportunities online and using your time to make the money where your real passions lie.
What actually happens
Social Media can often be seen as something teenagers do from their phone, and somehow make millions through crazy brand deals. This is the exception and not the rule. There can often be unrealistic expectations put on social media, and younger people too.
There have been many instances where the company apprentice gets given the task of managing the company social media. They might understand the platform, but they won’t necessarily know your business goals. This results in less than desirable results.
Marketing is never ‘just’ anything. The quick hacks or tricks we seek, are rarely what makes a business sustainable or successful.
Whether you are a solo business owner or have employees investing in your social media might save you quite a headache!
Grab that attention
Social Media grabs a lot of attention. You’d be foolish as a business owner to not make the most of that attention, right?
Facebook alone has over 2.32 billion active users with 94% of adults in the UK between the ages of 25 to 34 having their own profile.
Through organic or low-cost strategies you can create a community of fans around your business. This helps create predictable leads and sales for your business.
Social Media grabs attention, builds trust with your audience, inspiring them to take action and making that sale!
If it feels too much
Social Media is fast-paced, with changes and updates happening weekly if not daily.
It can feel like a full-time job to stay up-to-date with this.
By not complying with some changes you could be locked out, or lose your account entirely. You do not own social media. It can be taken away from you in a heartbeat.
Most things in life are either time or money. The fact that social media is relatively low cost should tell you that it will take time. It takes consistency and great strategy, to get real results.
You need to be strategic
The world and his dog are selling their strategies for success on social right now. But you can’t pick and choose the nice bits from each Guru and hope it works. Depending on their background a social media expert will hone-in on your specific niche and industry. This means they are utilising their experience as well as their knowledge leading to more consistent results.
When you start online, there is a wealth of competition and you need to stand out. You need to understand your brand, positioning, and ideal client before you even start to think about goals and content strategy.
There is a lot of depth that needs to be considered. Spending some time with a specialist in your industry will mean you are able to find the key areas to focus on. You can, and I know you have, spend countless hours trying to implement different strategies that just might not work for your type of business.
You can find some of my tips on kick-starting your social media here.
What to invest in
Take a look at how you are currently spending your time marketing your business online. Where are you struggling? What takes the most time?
You can work with Social Media strategists to help you focus your energy on the right things to hit your goals, a copywriter or content creator to help you get the perfect messaging or even a virtual assistant to help with scheduling and engagement.
Getting help with social media doesn’t always mean adding another body to your office. They can work from anywhere in the world, and to scope and time that suits the role. For example you can hire a VA from as little as £120 a month.
In a visual industry such as weddings good photography and stylised imagery will be incredibly important. You can make the most of building a content library, so the investment is worth it and you can repurpose your content for the upcoming months.
So much more than you think
As someone who works with small business owners starting their social media journey, I know how overwhelming it can feel. There is so much to consider when planning your social media marketing.
A social media manager understands and can help with:
- Trends and industry insight
- Building a message in line with brand identity
- Identifying target audience
- Establish KPIs and ROI objectives
- Building community and partnerships
- And so much more!
A good social media professional will be open to helping you improve your understanding, as well as set realistic expectations.
Social media has evolved from being just one person’s job, to being something larger scale. It shows times have changed, and we need to understand that copywriting, photography and video are part of a powerful team. There are lots of technical aspects that might also need to be considered when looking at wider scale digital marketing, including email marketing and SEO.
Social media isn’t something you can do once, it is ever-evolving and takes a long time of being consistent to get any results.
You can handle a lot as a business owner, but the growing importance of social media and standing out from the crowd, I’d let the specialists handle it!
To see how Markie can help your business – take a look here