Sharing their experiences as both suppliers and a couple planning their own wedding, Debbie and Becca talk about Virtual Wedding Fairs
Virtual weddings fairs were around before Covid-19, however everyone is now offering them due to the current pandemic and I think they will continue to be popular as they are time efficient for not only suppliers but also for the couples, you can make them more personable and can show more services/products.
Both myself and my fiancée Becca, have enjoyed attending some virtual fairs seeing suppliers that we have not even heard of before as well as allowing them to show more of their services/products. We still prefer to view the venue in person as you can tell if it’s the right one for you once you’re actually there, however virtual tours allow us to view a lot more and narrow the choice down.
The accessibility and versatility of the digital world means these can be run on Facebook live, zoom calls or other video meeting platforms. You can limit the number of couples, find out ahead of time which suppliers they are interested in and arrange opportunities to chat 1-2-1. Time management here is key.
Suppliers find these more efficient as they don’t need to pack up van loads, unpack and set up and take down for every wedding fair, allowing everyone to save time and money. Suppliers who have joined in these virtual events, state their social media following has increased.
Time for inspiration
Wedding fairs are not just about finding the right suppliers, but also about couples gaining inspiration for their special day. They can discover the latest trends, pick up tips and even see demonstrations of suppliers products /services. There are of course, plenty of couples who can’t wait to view venues and suppliers in person.
A bride loves to try on dresses in the shop with their friends and family and a glass of bubbly, and we all love to test out the cake before we order.
However, virtual fairs and virtual appointments do present more opportunity for couples by offering a larger variety of services from all over the UK. It is up to the suppliers and venues to continue to innovate and keep the experience memorable for the couple, through virtual avenues.
When organizing a online wedding fair, here are a couple of things to think about;
1. Make sure you have good wifi or cellular service. You don’t want to be disrupted by technology not working.
2.Make sure when sending out invitations you include any details you want the couples to do in preparation. Times and what channels it will be on and who will be present.
3.It’s good to keep your virtual wedding fair online for a few days after the event and listing all the suppliers with their social media and website links in the comments.
I think the future of the industry lies in a combination of both virtual and in-person appointments and viewings, and it’s great that couples will have both options available to them, in the not so distance future.