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“Why I started a wedding business during Lockdown” by Joanna Southwell

There’s a new kid in the wedding-hood and we were very excited to hear all about it from Founder Joanna Southwell, this is what she shared with us;

It was March and we were all inside, bewildered. The Government had just put a Lockdown in place to try and protect us from COVID-19. Weddings were stopped with immediate effect and my wedding supplier colleagues’ businesses dried up. Instantly. As a branding building consultant I suddenly had no work. None.

I enjoyed the first week reading in the garden with a glass of wine but then inspiration struck. I remembered being on a retreat the previous year doing an exercise with my friend Charlotte Arygrou. It was a creative experience putting all your skills, aspirations and hobbies together to see whether you could make a job out of it all. Mine was to have my own magazine to connect wedding suppliers and couples together. I got very excited thinking about all the things I could do. Then I went home and was thrown back into managing a very busy bridal brand and nothing happened.

The Rollercoaster

During last year my friends Sarah Brookes and Elizabeth Hall spoke or send each other notes daily about the madness of working in the industry. The ‘Rollercoaster’ we called it. We were on the Rollercoaster, enjoying the highs, coping with the lows but never stopping. Sometimes there was wind in our hair and a smile on our faces and sometimes we were falling with nothing but faith to keep us in our seats.

2020 was shaping up to be another crazy busy year. The year was popular for couples getting married and we all had great aspirations and expectations.

Then came March. And it all changed.

Now I had time.

My colleagues and friends in the wedding industry had time and we all wanted to show the world we were on the side of the couples that were having to reschedule their weddings. To show them that wedding suppliers are a group of engaged and hard working people that want the very best for their couples. They do not take their job or their creativity lightly.

So, The Weddinghood was born. I built the website myself and recruited a group of people I trusted to contribute regular content. As we all had the time it moved quickly and I launched on 1st June 2020.

Why I started a new wedding business in lockdown – Welcome The WeddingHood

It’s so much more

The love for weddings that I have and could not use for 2020 has been channelled and concentrated into The Weddinghood. It is a blog, a training platform, a consultancy and more than anything, a community. I love hearing what my colleagues are doing. How they are navigating this year. Diversifying, changing and facing the year head on.

Wedding florists are doing Friday bouquets with the flowers they grew for this year’s weddings. Planners are started podcasts to educate couples. Consultancies are being founded and workshops organised. Wedding professionals refuse to stop giving to their couples, their communities and our economy.

I have many aspirations for The Weddinghood. Both emotionally and financially, but the main one is to build on the network of couples and wedding suppliers. To evolve to support and connect people regardless of what the future weddings looks like.

To see more get in touch here :

Joanna@theweddinghood.com

https://www.theweddinghood.com

https://www.instagram.com/theweddinghood/

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