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Have Your Longest Wedding Season Ever

Savvy suppliers are reporting 2021 to be the longest wedding season ever! With ceremony bookings up to the end of December, how have wedding providers turned their businesses around? And how can we replicate this to extend the 2022 wedding season?

The longest wedding season ever

Many wedding suppliers have gone from famine to feast. Near zero business during the pandemic period of 2020 completely contrasts with wedding bookings in 2021 taking them right up to the end of the year.

So what can we learn and how can we capitalize on this and, most importantly, how can we replicate it moving forward?

Actively promote off-peak weddings

A huge number of wedding ceremonies were obviously rescheduled from 2020 into 2021 and beyond thus filling up supplier diaries.

Prime dates were already booked, weekends were full and ceremonies focussing around a late lunchtime wedding meal meant that venues soon filled their afternoons and evenings to capacity.

This turned a negative into a positive. Full supplier diaries opened up many couples’ eyes to the potential of off-peak weddings. The result was a surge in weekday weddings and morning ceremonies.

Venues are turning this new flexibility of couples into a future trend by actively promoting off-peak weddings… with a spin-off benefit to all associated suppliers, photographers, florists, celebrants etc

Fill your off-peak dates and times! Encourage couples who might not have previously been able to afford your wedding venue with special offers.

The tiny wedding bandwagon

Big fat weddings are no longer A Thing.

Just the thought of future potential pandemic restrictions is enough to put couples off booking a big wedding. Small weddings are trending and suppliers need to jump on the tiny wedding bandwagon and rethink their ceremony space to take advantage.

Venues are creating wedding teams and doubling bookings by accommodating two small weddings on the same day instead of one great big one.

Be open-minded to the possibility of two weddings in one day. Take a good hard look at your venue. How can you reconfigure the space available?

It’s all about the Instagram

Think small! Think intimate. Think about promoting your real weddings organically using social media.

Check out the online bridal influencers. For example Rock My Wedding and Green Wedding Shoes have about a million followers between them. You should be doing everything you can to attract modern wedding couples who are only too happy to share their wonderful wedding experience with the world – and it won’t cost you a penny.

Fabulous real wedding photos with you tagged as wedding supplier of the dress, the catering, the hand crafted vow booklet etc are worth far more and will have far wider reach than any paid advertising!

Tap into the power of social media. Create your own wedding hashtag.

Wild elopements go viral

Small rooms, intimate nooks and special garden spaces lend themselves to symbolic elopement ceremonies with just the couple and their celebrant… and their photographer. Remember, it’s all about the Instagram.

Is your venue set in huge grounds? Wild elopements are magical, romantic ceremonies outdoors.

The incongruous opulence of a banquet table laid for two with an overhanging chandelier set up on the top of a hill contrasting with the majesty of nature is attracting unconventional couples who want their Instagram wedding photo to go viral.

Changing wedding demographic

Couples were still contracting their legal marriage during the pandemic period but were diddled out of a wedding celebration by restrictions. This has resulted in a whole group of newly married couples who never had the wedding they wanted – take advantage and fill up your diary!

Market your services to the “married but no wedding” couples and offer them a vow renewal ceremony, a wedding blessing, an affirmation of vows – call it what you like, just get them booked!

And have your longest wedding season ever!

Wedding photography by @sealoversphoto planned by @paniculata_wedding with @noraifilm; @celebrantspain; @elrincondelasflores; @silviafernandezatelier; @artgallerybybea.jose; @beajose.xlll; @lolamaquilladora; @marytorres.motril; @calabylilian; @reposteria_creart; @alvaradowilmer; @bea_1016; @essther19; @valdivia.bachata

Thanks again to Debbie Skyrme Celebrant for this fascinating expert advice. Check out more from Debbie Here > • The Wedding Industry Journal

Author bio: Debbie Skyrme is an award winning celebrant in Spain, helping destination wedding couples’ dreams come true by officiating elopements, weddings and vow renewal ceremonies in the Spanish sunshine. Unauthorised publishing of the text or image content in part or in full is strictly forbidden.

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