Pivoting in 2021
If 2020 taught us anything, it’s that the Wedding Industry is nothing if not a resilient community. From here on in, it shall be known as the Year of the Pivot.
Wedding suppliers found themselves without weddings to supply…but the camera shutters weren’t silenced, the flower stems did not remain un-trimmed, the cocktail shakers couldn’t be stopped from mixing.
Here’s how…Wedding suppliers from a variety of fields and backgrounds took their creative talents and adapted them, into brand new services in many cases. If you are one such supplier you may have chosen to begin sharing the skills you base your business around, launching training videos, coaching courses and teaching programmes.
For skills-based suppliers such as photographers and florists, this may be something you aim to continue with into 2021. If your plan for the year includes exchanging your knowledge for your fellow industry suppliers’ money, there are a few contractual considerations you’ll need to be aware of first.
Things to Consider
If you’re launching, or indeed have launched, some form of a training session or course for industry folk and/or couples, many hours of time, careful planning and expert content creation will surely have been put into these endeavours. These are, effectively, new services.
Think back now to when you created the services you currently offer; you decided on an offering, what was included and what wasn’t, and you set a price. Your clients began to book in a steady stream, distributed evenly across the year (yes, we wish, too!)…when they booked, you sent them a copy of your Terms & Conditions to sign and away you went! The point is, your new offering needs to undergo the same process. If you currently do not have Terms & Conditions, or your current contract doesn’t reflect some of the nuances of your new service, you need to review this.
If you’re seeking help with writing Ts&Cs that accurately reflect your offering and process, Stanford Gould (https://www.stanfordgould.co.uk/downloads/coaching-training-templates/ ) has easy-to-use contract templates specifically for Coaching & Training – these are not the same as your day-to-day contracts!
You also need to check that you are insured to provide these new services – don’t assume that they are automatically covered under your existing business insurance policy.
Tell your broker about changes to the way you work or deliver and then you can ensure that they are included, often for no more premium. But if you fail to inform the insurer of such changes, this gives rise to the real risk of the WHOLE insurance cover being refused in the event of claim, whether as a result of the use of your existing or these new services.
Terms & Conditions. Robust terms and conditions for delivering online training to your customers should include several key clauses, but these may have significant differences to your existing
Terms of Business. Are you now supplying Business to Business? That makes a very big difference to what you can and can’t have in your contract. The Stanford Gould template offering covers the following items, and more…for example, do you take payment in full from your trainee before course commencement?
Or do you agree payment in stages? Your contract should deal with this. It should mention your right to suspend your services in the eventuality that you aren’t paid, and your GDPR obligations (yes, that’s still a thing!). It should also limit your liability and make the jurisdiction for any dispute.
If these sound like things your current contract does not include, it’s time to look again at your Terms & Conditions before soldiering on with your 2021 training plan.
In summary, if you’re a supplier looking to expand into training and coaching you need to make sure your business is set up legally robustly to deal with this. If 2020 was the year of the Pivot, don’t make 2021 the year that your Terms & Conditions land you in hot water; we’ve had enough of that already! We hope the tips in this blog helped, or at the least reminded you to pop this on the to-do list. With all the knowledge-sharing going round, this time next year the Wedding Industry will be overflowing with talent!
Main image credit to Captured by Megan Wilson (pixieset.com)