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A Lockdown Business & Wedding Planning Story

by Debbie Knifton

Being in the hospitality industry you know first hand how hard we’ve been hit during the covid-19 pandemic. No-one could have predicted what has happened, or how much things would change over the coming months; I often sit and think just how bizarre and surreal this all is. Having been locked-down in our own homes with no social gatherings, unable to see family and having to abide by these strange new rules has become the ‘norm’ for the entire population. Being a social person myself, I’ve found this particularly hard to live by, luckily many of us have had the opportunity to chat and ‘socialise’ online – technology, I salute you.

My partner Becca and I run a couple of businesses. The first one, The Infinite Management Co, was created to assist other business owners, like our own, grow to their fullest potential. During the first couple of months of lockdown we attracted more businesses and helped them to evaluate their business and marketing plans, create new packages and pricing for their products/services and push their social media marketing. There were many businesses who used this time to slow down and analyse their business to make sure they are still on track to reach their goals. This is what Becca and I did and it helped us to pivot and adapt where needed, like many of you.

The second business, which branched off of our first business, is The Infinite Wedding Co. An online blog & community whereby couples and suppliers within the South East can connect with one another. It’s a place for only hand-chosen and highly recommended businesses within the events industry to use as a marketing platform. Businesses are also able join our Facebook community group in order to receive free tips and advice and connect and collaborate with others. We have added more businesses to this new community during Covid-19 as many suppliers and venues knew the importance of pushing their marketing. Especially whilst everyone was at home and online.

Both our businesses would have been a lot busier had this pandemic not occurred, however we are proactive and invested to help the wedding industry thrive once again. We have been spending time helping other wedding industry businesses plan and pivot in order to get through these tough times. If any of you do require any assistance during this time, please don’t hesitate to contact us, we’re all here for each other.

Not only do we work in this industry, but we are also planning our own wedding. Originally we were looking at 2021, but then the Covid crisis hit. We knew couples would be looking to move their weddings that they had booked in April-June 2020 and most of them wanted the same month and therefore moved to 2021. We know first-hand how stressful it can be to plan a wedding and Infinite Weddings were receiving a lot of messages from couples asking for advice and looking for new suppliers, as their previous ones couldn’t do the new date. With no end date in sight and no one knowing when weddings in 2020 would go ahead, we decided to hold off on booking our date. We wanted to make sure couples could all move to 2021 at their original venues and with their original suppliers. We have had a little look into hosting an intimate ceremony later this year with just a few close friends and family and then having a blessing and reception next year. However, with the government changing their minds at the last minute, this would be a risk for us, just like everyone else. Guess it’s just a case of wait and see!

There will be a new ‘normal’ and although no one is really sure what that will look like, I believe weddings and events will be bigger and better than ever before. We rely on social contact and people can’t wait to celebrate with their family and friends.

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Further reading

Tracy Butterfield

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